Selena Gomez is back at enjoying life while sharing glimpses of it on social media and also back at work as she stars in the sports brand PUMA’s new campaign.
The 27-year-old singer and actress has been an ambassador of PUMA since 2017 and has collaborated with the brand on several occasions bringing out PUMA x Selena Gomez which included SG x Puma Shorts, the SG x Puma Romper, the SG x Puma Leggings And SG x Puma sneakers.
Recently Selena has starred in their latest campaign wearing a pinkish two-piece tracksuit, a unique creme-colored, color-blocked style which is made of up the cutest combination of rose, pink and burgundy hues while she posed beside a beige convertible that created her effortless athleisure look. Accessories like large pink hoops and a pair of fresh kicks were incorporated in the look that resembled the 70’s style. Selena’s makeup was kept minimal and her hair short hair was given loose soft curls that complimented the look entirely.
The campaign is for Selena’s CALI Remix Sneaker (worth $80) which will be officially launched on Thursday, August 15 in PUMA stores. The sneakers will also be available in two different color combinations-white with pink and black details and black with white and tan.
Apart from the CALI campaign, Selena also shared her photos from LQDCELL Shatter photoshoot on her Instagram account endorsing the Puma Sportstyle brand, where Selena wore a black sports bra with black Puma leggings along with a neon green shirt while rocking the black Puma shoes she was endorsing. However, this campaign was released earlier in July than the Cali campaign.
“I like to find ways that are not so rigid,” Gomez said regarding flexibility in life and sportswear. “I feel like when I dress up for a workout, I’m also dressing to what I’m trying to reach, like a goal,” she said. “So if I’m going to wear a baggy shirt and be tomboyish then I’ll go in that way. If I’m coming in more delicate, with the tights and stuff, then I’ll want to do Pilates,” Selena further added while being interviewed for her sportswear collaboration.
As Gomez brings out these collections, she knows that her fans can’t get enough. “They’re so supportive. I have such a good relationship with my fans at this point. It’s nice,” she said.